Good content adds a value to your web page and delivers the right message to the heart and mind of your customer. The success of your website is highly determined by its content. Finally the content gives a choice to your customers. All other components of your website (design, visuals, videos, etc.) provide a secondary supporting role. If you have effective tables, infographic images, a great design will only improve their efficiency. The design itself does not sell. The content of your website should always start with a proper market research. The first step is to identify high value customers (HVC).
Then you have to determine how you will select them. Tags and #-labeled keywords and slogans that are customer-targeted (ie, focus on customer needs and desires) are essential to attract the attention of prospective customers. The visual elements of your content should provide a clear value proposition and include an effective call to action. The key to a successful website is clear, relevant, and keyword-rich content that delivers the right message with strength and confidence. The content of the site needs to target, engage and persuade the audience to make a positive decision.
An effective presentation strengthens your message
A picture is worth of thousand words! This is especially important in web design because the first impression is the most important one. Statistics show that a website usually has one to five seconds to keep attention of a web page visitor. This is probably not enough to read and process any content. This means you have to find additional methods to keep the reader’s attention. The design and appearance of the site is important. It creates first impression, attracts attention and invites the visitor to read and process the information, dive into your website and, ultimately, make confident purchasing decisions.
Effective design works the way you want it to: it delivers messaging, strengthens it, and delivers it in a visual, easy-to-use way, allowing your customers to get to know your site at a deeper level. Good design also strengthens the company’s brand and facilitates purchasing decisions. Design needs to work with your brand and content to highlight your strengths and core business values and ultimately get users to take action. Be sure to follow the modern design trends recommended by professionals. Effective web design is more than just an aesthetically pleasing site. Professional web designers need to consider all aspects of design, from color and screen resolution psychology to e-commerce solutions to engage, stimulate and inspire. Ask our designers and they will explain the rationale for the proposed designs.
Don’t be afraid to ask questions!
Last but not least – it is important nowadays that the page has a mobile version. Google research shows that more and more people visit different web pages through mobile devices but 57% of websites don’t have mobile versions available, which reduces the chances of reaching potential customers. That’s why we offer to optimize customers’ websites with the mobile version so that your services and products are accessible from both pc’s and mobile devices.
In addition our content specialists can help you to create and maintain quality content. We offer social network marketing to promote your products and services as well.
See you to develop a successful cooperation!